We are looking for a Performance Marketing Specialist to plan, execute, manage, and optimise paid advertising campaigns for Movodream. The ideal candidate should have hands-on experience with Meta Ads and Google Ads, a strong understanding of performance marketing metrics, and the ability to make data-driven optimisation decisions.
The role will focus on driving measurable growth across app installs, leads, bookings, website traffic, conversions, and customer acquisition.
Plan, launch and manage paid campaigns across Meta, Google and YouTube.
Manage campaigns for app installs, leads, bookings, website traffic, conversions and remarketing.
Develop audience targeting, retargeting and campaign structures.
Perform A/B testing for creatives, audiences, messaging and landing pages.
Monitor CAC, CPL, CPI, CTR, CPC, ROAS, conversion rates and other campaign metrics.
Optimise campaigns based on performance and budget efficiency.
Work closely with the creative and content team to develop high-performing ad creatives.
Set up and monitor tracking, pixels, events and conversion journeys.
Prepare regular campaign performance reports and actionable insights.
Conduct market and competitor research to identify new acquisition opportunities.
Tell us about yourself and attach your CV — we review every application.